The Why, & Stratigy

Increase revenue.Strengthen brand identity.Build community.

Your studio has its own energy — your socks should reflect

that. We make it easy to design custom studio socks that

your clients love to wear and your brand is proud to be

known for.

Why Studio-Branded

Socks?

• Higher perception of studio value & professionalism

• Builds consistency in class (no more mix-and-match

  grip quality)

• Turns clients into walking brand ambassadors

• Merch that sells itself and keeps clients coming back

Cost + Margin Strategy

We work with small MOQ (minimum order) manufacturers — meaning you can launch without over-buying inventory.

Pricing Strategy Example:

Ankle / Low-Cut: Cost: $4.25–$6.00 Sales Price: $14–$18

Half Crew: Cost: $5.50–$8.00 Sales Price: $16–$22~

Slouch / Studio Cozy: Cost: $6.50–$9.50 Sales Price: $18–$26

Full Crew / Knee High: Cost: $7.50–$11.00 Sales Price: $22–$30

Target Studio Retail Margin: 60–75%

We help you price intentionally, so socks become a reliable monthly profit line — not just an accessory.

Fully Custom. Always On Brand.

We never place any branding but yours.
Your studio. Your expression. Every detail tailored.

✔ Over 400 yarn colors to choose from
✔ Custom grip patterns (logos, icons, geometric traction, phrasing)
✔ Choose stripes, solids, ribbed, or patterned tube designs
✔ Logo placement options: sole / ankle band / back heel / calf
✔ Custom packaging and retail display cards available
✔ Order volume discounts begin at 500 pairs

Any style. Any tone. Any vibe.
Minimal luxe → playful & bright → bold & athletic.

Marketing Ideas:

New Client Studio Pack

A welcome set designed to start every new member on brand.
Includes:

• 1 pair custom studio socks

• Intro membership or class credits

Perfect For: onboarding, challenge sign-ups, seasonal promos

Class Pack + Socks Upsell

When clients buy a pack → offer socks at a $4 discount.
“Add socks to your pack today to save + start strong in class.”

Increases:

• Cart size

• Client accountability

• Studio identity consistency

Studio Retail Display Strategy

The more visible → the more they sell.

Recommended Setup:

• 3–5 colorways displayed together

• Folded + front-facing branding on shelf edge

• Use a small riser, wooden tray, or linen-lined basket for warmth

• Place by check-in + by water station (2 touchpoints = more buys)

Retail Signage

“Grip socks required — your first pair starts your studio journey.”

Clean. Simple. Effective.

Let’s Bring Your Brand to Life

We handle sourcing, design coordination, layout proofing, and production management — so you can focus on your studio.

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